Our work

Trusted by the world's best.

British Airways Dubai Airports GCAA — General Civil Aviation Authority dnata — Emirates Group Virgin Atlantic Airbus IATA ICAO

Partners from the founding team's campaign, speaking, and workshop work.

What we deliver

Six ways to put trusted voices to work.

01

Short-form content

Creator-produced short-form video for recruitment, awareness, and EVP campaigns across TikTok, Instagram, and LinkedIn.

02

Long-form content

Documentary-style, interviews, day-in-the-life, and educational video for YouTube and brand channels.

03

Written & LinkedIn content

Articles, thought leadership, and LinkedIn posts authored by credible aviation professionals.

04

Speaking & workshops

Creators delivering keynotes, hosting events, and running masterclasses for organizations.

05

Event-based marketing activations

Media and marketing packages for air shows, exhibitions, conferences, and internal company events. We bring the creators, run the content engine, and keep the event always on — this year's content fuels next year's promotion. A long-term partnership.

06

Internal ambassador programs

Employee brand voices: we identify and train your own people and internal social teams to carry the story, strengthening your employer value proposition.

Campaign-based·Retainer·Commission per deal (coming soon)

Numbers & data

Judged by the results, not the noise.

20M Views — MAG partnership Metric TBC — pending client approval for publication.
17,000 Registrations — GCAA careers fair From a single short-form video — 1M organic views, the regulator's most engaged campaign ever.
48% Of all applications — BA recruitment Creator collaboration that won Video Campaign of the Year 2024 at a national recruitment award.
Case studies

The work, playing — not framed.

Three campaigns, three reels — playing muted. Tap the speaker for sound, or the arrow to open the reel on Instagram.

Dubai Airports — brand awareness How rubber gets removed from the DXB tarmac, told in one short — 6M+ organic views and the most viewed reel on Dubai Airports' channel, ever.
GCAA — registrations that overwhelmed the portal A single video built to drive action for the UAE regulator's aviation careers fair — 1M organic views and almost 17,000 registrations.
Dubai Airshow — event coverage Creator-led coverage from the region's biggest aviation event, turning the airshow into short-form content that puts viewers on the flightline.
Testimonials

In their words.

Mo is a dream to work with. If you're considering it, I can't recommend him highly enough.

Senior Social Media Manager — Virgin Atlantic

His keynote challenged our audience of engineers to think differently about how we communicate with our suppliers, partners and future workforce. If you are considering Mo for a keynote or workshop, don't think twice!

Collider Talk — Airbus UK

A powerful and engaging session that left our audience inspired and informed. Mohammad brought fresh energy to the stage and tackled the topic of aviation talent with clarity, insight, and impact.

The GISS, Abu Dhabi — ICAO